Our approach involves creating and implementing communications plans to ensure that our clients optimize all media availabilities.
The Baldwin Media Marketing Team
Ann Baldwin / President
Ann Baldwin has more than 20 years of expertise in the broadcasting and communications industry. By applying her knowledge of the media industry, her firm has built a national reputation for its expertise in supplying support in crisis management, media management, marketing and presentation skills. Before establishing her own business, Ms. Baldwin worked for more than 15 years in the television news business as an anchor/ reporter for stations across the country, including NBC-30 in Hartford.
In addition to working in television, Ann also found a niche in the radio industry and developed quite a following with the Ann Baldwin Show on WTIC-AM 1080, the largest radio talk station in Southern New England. Although she has since devoted herself solely to running her business, she occasionally entertains her on-air talent as a fill-in at various stations in Connecticut. She has received numerous awards for her work and has co-authored numerous articles published on the benefits of media marketing and crisis management.
Ms. Baldwin is well known for her public relations savvy and networking ability. As someone who has worked on both sides of the microphone, she offers unique perspective to her clients. She has worked for a diverse list of clientele including Fortune 500 corporations, the government, universities, for-profit and non-profit organizations. Ms. Baldwin received her bachelor’s degree in speech and theater arts from Colorado State University. She is currently on the Board of Directors for Dress for Success Hartford, a non-profit.
Email: Ann@baldwinmedia.net
Dean Lang / Executive Vice President
Dean Lang is a marketing, media and public relations pro with over thirty years experience in his craft. As the originating founder and former President of Lang/Durham Advertising & Public Relations for twenty years, he has served clients and has directed public relations activities on a local, regional and national level. Clients served include governmental, utilities, destination, banking/financial, non-profit and healthcare. Some of these clients include The United Illuminating Co., The Metropolitan District Commission, Resorts Casino Hotel in Atlantic City, New Jersey, the Connecticut Treasury, the University of Connecticut Athletic Department, the Greater Hartford Convention and Visitors Bureau, Susan B. Komen Race For The Cure, Liberty Bank, over 30 hotels and resorts at various times and New Britain General Hospital.
He has served on various Boards of Directors including the Hartford Association of Retarded Citizens, the Children’s Trust Fund, and Very Special Arts of Connecticut. He was co-founder and served as National Chairman of We Are the Children. He is also a past recipient of the Greater Hartford Jaycees Man of the Year Award and was a nominee for the prestigious Jefferson Award for his community service work. He is a graduate of the University of Hartford.
Email: Dean@baldwinmedia.net
Rich Scierka / Vice President
With established backgrounds in communications, video production and media relations Rich Scierka adds a fresh perspective that enables clients to have an easy understanding of the creative process. His technical knowledge of pc/mac based operating systems, design software and video editing systems streamlines all aspects of production from start to finish. Rich joined the BMM team after traveling the Midwest and Florida as a college counselor. He is a past recipient of the LeRoy Collins Broadcast Award presented by the Florida Association of Broadcasters and is a graduate of Florida Southern College where he received his B.A. in Communications: News Media with a Minor in Spanish.
Email: Rich@baldwinmedia.net
Jessica Pace / Project Manager
Since 2004 Jessica has been working in project development at Baldwin Media Marketing. As the coordinator for day to day operations, Jessica prides her self in keeping clients on track and on time. She has worked closely with clients in their public relations efforts some of which include; Morton’s the Steakhouse of Hartford, Community Health Resources and California Pizza Kitchen. She also interned for the Marketing Department at Westfarms where she was involved in event development and execution, merchant-related communications, data entry of e-bulletin and website program. Jessica is a graduate of Central Connecticut State University, where she received her Bachelor’s Degree in Arts and Science: Communication with a Minor in Marketing.
Email: Jessica@baldwinmedia.net
Raquel Kennedy / Connecticut MWBE Certified
Raquel Kennedy has been active in the field of community development and community relations for over 25 years. She has worked for a number of government entities at the federal, state and municipal levels and consulted with the nonprofit and corporate sectors. Ms. Kennedy’s experience and expertise in project management, community outreach and grass roots/ grass top development provides a valuable and unique perspective to clients who must garner community/public support for their initiatives. Most recently, she has worked with the Spanish American Merchants Association on commercial revitalization initiatives, O&G Industries Inc. on their school construction projects, with the planning firm of Harrell Michalowski in the area of community development, and with the lobbying and government relations firm of Brendan J. Kennedy & Associates on grass roots/grass top mobilization projects. A native of Argentina, she is bi-lingual and has worked extensively in the Latino community. Ms. Kennedy was a HUD Fellow and received her MPA from the Barney School at the University of Hartford.
Email: rnkennedy@aol.com
Dr. Serafin Mendez / Communications Specialist
Dr. Serafín Méndez holds a doctorate in communication from the University of Massachusetts at Amherst and has completed post-doctoral research at Bryn Mawr College in Pennsylvania. He is currently Professor and Chair of the Department of Communication at Central Connecticut State University. Author of several books and publications, Dr. Méndez has received several awards and distinctions at the national level and specializes in the development of culturally specific translations between English and Spanish. Understanding and embracing the richness and complexity of linguistic subtleties between American and Latino cultures is critical in the ability to communicate the message. Consequently, Dr. Méndez is a key resource for multicultural projects.
In addition to his translation work, he has a specialty in media campaigns, media research methodologies and the new field of convergent media technologies. An avid photographer, Dr. Méndez, is also involved in many worthy community projects, the Hartford non-profit sector and the production of political campaign advertisements.
Jim Pellegrino / Executive Coaching, Business Development
As a broad-spectrum senior executive with substantial management responsibility in both large and small corporations and in the private and public sectors, Jim brings a significant breadth and depth of experience from business, education and government, to the career management consulting industry. In addition, Jim has been successful outside of corporate life as an entrepreneur and management consultant.